"Better Late Than Never" means that even if something should have been done earlier, taking action now is still valuable. In the fight against gender violence, this slogan reminds us that every effort, no matter how delayed, is necessary and can make a difference. For too long, many victims have suffered in silence, and society turned a blind eye. Laws, justice, and support have been postponed. But recognizing mistakes and acting today is still better than doing nothing. This message is a call to not wait any longer. If we haven’t spoken up before, we must do it now. If we haven’t helped before, we must start today. Because every step toward change, even if late, is still a step in the right direction.
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The logo shows the silhouette of a woman with a red hand covering her face. This hand represents the control and silencing that victims of gender violence often experience. The red color symbolizes danger, pain, and urgency, drawing attention to the seriousness of the problem.We want the woman to be the protagonist of the image, to show the reality that many women live, and to give visibility to the victims. The logo wants to make people think about gender violence and understand how victims can feel afraid and alone. It also encourages everyone to support victims and do something to help stop this problem.
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POSTER, LOGO AND SLOGAN
BREAK THE SILENCE, STOP THE VIOLENCE.
The video is intended for the victims and deals with a very toxic relationship where the boy needed to know at all times where she was, with whom, what she was doing, etc.... She didn't do anything about it, she believed that was love but love doesn't hurt and he just wanted to control her and the people around her who saw the abuse towards her didn't do or say anything to help her get out of there either. The blow was a very clear sign that I had to get out of that relationship before it was too late.
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We believe that the video helps to understand that true love makes you feel happy and safe, not sad or afraid. Healthy love is based on trust and respect, not on control, since if someone checks your movement, asks you where you are all the time or makes you feel guilty for doing what you like, that's not love, it's a toxic relationship. The video teaches us that no one deserves to live like this and that it is important to recognize the signs to get out of that type of relationship before it's too late.
